This project involved developing a primary product logo and brand, “Totally Rimless” – with sub brands for the product:
Vintage
Creative focused on the classical design of eyewear frames.
Concept
Creative focused on a modern design of eyewear
Boutique
Creative focused on a more elegant design of eyewear.
Each sub-brand incorporated it’s own creative brand that always related to the primary brand. The creative was featured in product packaging and marketing collateral.
