Project involved designing AT&T’s initial Mobile First/Responsive segmentation page. With consolidation of the global navigation, the business organization needed a solution to segment different business users to the correct landing page: Small Business or Enterprise. This page would be a traffic controller for the targeted content. At the time, AT&T had a separate native mobile application which the Business organization was not able to leverage at the time. The solution was to provide a responsive UI environment to provide a consistent user experience.